Another article on WLA to assist landscape architect businesses prepare for the coming year. Although 2017 has started and we’re all back to work it is still a great time (during the slow period) to plan for the year ahead for your landscape business (existing or planning to start). Business Plan Business Plans are key […]
Businesses are treating social media like a webpage in the mid-1990’s
Social media is currently in the same place webpages where in the mid-1990’s where businesses where putting up their business webpage and expecting people to come and start buying. It wasn’t until businesses realised they needed to promote their website and integrate it with their existing marketing that their webpages started generating emails, calls and […]
Why the NHL should be in China
The National Hockey League is currently going through one of the most exciting periods of the season – the Stanley Cup playoffs with Game 1 set to kick off between the Boston Bruins and Vancouver Canucks. But sadly, the coverage in China is minimal. For a sport so fast paced, full of action and provides […]
Creating the right marketing material for the China market
Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market. Lets start with the bad Too smaller size font for Chinese text – […]
Cities in China need to think like brands
Cities are like brands – they need to have a plan, market, grow, and innovate. Cities can’t just plan and grow and expect investment, residents and tourists to appear. Just getting by can work for some cities such as Paris, Rome or Venice or other world-renown tourist cities – if that is the one of […]