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Why the NHL should be in China
The National Hockey League is currently going through one of the most exciting periods of the season – the Stanley…
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Creating the right marketing material for the China market
Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were…
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Cities in China need to think like brands
Cities are like brands – they need to have a plan, market, grow, and innovate. Cities can’t just plan and…