There are no gatekeepers to reaching your audience

I think that we all (especially landscape architects, designers, etc) need to realise that there are many benefits of the new media world (including social media). You now have the power to get your ideas, projects,  and message out to your clients, allied professionals colleagues,  and the mainstream audience far more simply and quickly than […]

Book Review | The Social Organism by Oliver Luckett & Micheal J. Casey

I picked up The Social Organism after watching Oliver Luckett on Gary Vaynerchuk’s #askgaryvee vlog and was interested in the concept of social (media) as seen from the lens of an organism. The book gives background of the Social Organism and how the seven rules of life (biology) can be applied to social media. Luckett explores social […]