Starting a business, a startup or conceptualising an idea can be exciting and hard work but there is a need to focus on the basics so that you can then go to the next step by formulating and ‘fleshing out’ the idea. I have 6 questions I ask people when looking at a new idea […]
Creating the right marketing material for the China market
Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market. Lets start with the bad Too smaller size font for Chinese text – […]
Cities in China need to think like brands
Cities are like brands – they need to have a plan, market, grow, and innovate. Cities can’t just plan and grow and expect investment, residents and tourists to appear. Just getting by can work for some cities such as Paris, Rome or Venice or other world-renown tourist cities – if that is the one of […]