Current Social Media is about 4-5 years old depending on who you listen or follow but really didn’t start to gain traction until 2008. Over time its has been mostly referred to as Social Media but many people who are seen as the Social Media experts/gurus/advocates/insert your catchy name/  have not always been happy with the term Social Media as it really didn’t describe the arena of social interaction very well. People thought social media was just blogs or videos(youtube) or  facebook or twitter(micro-blogs) or gowalla (location based) platforms rather than the whole arena of social interaction.
Recently, I have noticed that many people in the Social Media industry have started referring to Social Media as ‘Social’ not in written form such as blogs but in podcasts and videos. Whether this is due to the recent movie about facebook called the Social Network or just a general evolution of  the terminology, only time will tell.  I hope it sticks because I personally don’t like the term Social Media I think its a little confusing in defining the numerous platforms that make up social interaction on the web.