Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market. Lets start with the bad Too smaller size font for Chinese text – […]
Insights/Blog
Reading outside your field
Reading is an excellent way to stimulate your brain and gain new insights and generate new ideas. We often get stuck in a rut reading the same newspapers, books, authors, blogs, and other media that our field of vision becomes too focuses and narrow. It may be good for your job to be up to […]
Your learning and work environment makes a difference
Think of your school, university or workplace unless you are someone fortunate enough to be in a interesting work or learning environment, Â I am guessing the walls in your office or school are white, the floor is a some hue of grey or dark colour and the furniture looks like it came from an industrial […]
Interesting Project: I Read Where I Am
I recently stumbled upon I Read Where I Am via twitter. I have just started reading it and found an interesting way of producing a written work that is free on the internet. The various essays about reading, writing, journalism, and the changes occurring in the digital age of media. I Read Where I Am, 82 invited authors, […]
Innovation through difference
Rapid innovation does not occur through persevering at one idea with the same people until you ‘crack’ the code. You may get some innovation this way and many scientists, business people have gone this route however their progress is slow and I am sure they spoke to other people about their problems. Creating difference in […]