Creating the right marketing material for the China market

Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market. Lets start with the bad Too smaller size font for Chinese text – […]

Where do you set the bar?

I was reading Seth Godin’s post – Bar gymnastics about people who set a easy standard to meet but don’t wish to  push the bar higher due to the effort required.  A thought came to me whilst reading the Seth’s post that we often don’t raise the bar because there is no instant gratification, you need to […]

Your learning and work environment makes a difference

Think of your school, university or workplace unless you are someone fortunate enough to be in a interesting work or learning environment,  I am guessing the walls in your office or school are white, the floor is a some hue of grey or dark colour and the furniture looks like it came from an industrial […]