Social media is currently in the same place webpages where in the mid-1990’s where businesses where putting up their business webpage and expecting people to come and start buying. It wasn’t until businesses realised they needed to promote their website and integrate it with their existing marketing that their webpages started generating emails, calls and […]
Shanghai starts promoting Precast Concrete in Construction
Nearly every building, landscape and piece of construction in China uses insitu concrete (on-site poured) concrete. There are many issues with on-site concrete include Pollution: On site pollution, waste, noise, trucks, on-site mixers, soil compaction, water pollution Inefficient Usage: Concrete goes off (bad) quickly if not used within 20-30 minutes, transport needs to be fast […]
6 Questions you need to answer when planning a business, startup or idea
Starting a business, a startup or conceptualising an idea can be exciting and hard work but there is a need to focus on the basics so that you can then go to the next step by formulating and ‘fleshing out’ the idea. I have 6 questions I ask people when looking at a new idea […]
Creating the right marketing material for the China market
Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market. Lets start with the bad Too smaller size font for Chinese text – […]
Reading outside your field
Reading is an excellent way to stimulate your brain and gain new insights and generate new ideas. We often get stuck in a rut reading the same newspapers, books, authors, blogs, and other media that our field of vision becomes too focuses and narrow. It may be good for your job to be up to […]