As design firms grow, their ambitions also expand. Initially, they focus on local projects and specific types of design. However, over time, they begin to explore new markets, take on different project types, and face new challenges that push the boundaries of their creativity and capabilities. Recently, adapting to slowing geographical markets and shifting trends […]
How Global Firms Are Navigating Rising Competition and Cultural Complexity
Over the past twelve months (2024-25), various economies have experienced a slowdown, leading to growing uncertainty in several others. As a result, some design firms are beginning to look beyond their home countries for opportunities. Previously expanding markets such as China, Malaysia, Brazil, and Russia are now facing slowdowns, prompting firms to seek work in […]