Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market. Lets start with the bad Too smaller size font for Chinese text – […]
Cities as Brands in China
Cities are like brands – they need to have a plan, market, grow, and innovate. Cities can’t just plan and grow and expect investment, residents and tourists to appear. Just getting by can work for some cities such as Paris, Rome or Venice or other world-renown tourist cities – if that is the one of […]