Design firms thrive or falter based on their ability to attract new clients or secure projects from existing ones. All design firms require the ability to market their business to potential clients. Marketing is more than just sales, websites, and social media; it requires a planned approach. The following provides a few tips on how […]
Latest Posts
Reviving Landscape Architecture: Attracting New Students
Article by Damian Holmes, Founder & Editor of World Landscape Architecture Recent years have shown an anecdotal decline in landscape architecture enrollments, influenced by factors such as economic downturns, rising educational costs, and opportunities in the digital economy. While these trends impact the field, it’s crucial to take steps to attract more students. Increase Awareness […]
Op-Ed: Climate Change Action Beyond Projects
Over recent years, there has been a beneficial shift in the focus of landscape architects to reduce the impact of climate change worldwide through the design of landscape-led projects, which have increasingly focused on decarbonization. However, there is a need to go beyond individual projects and address the broader issue of climate change on a […]
Why your design business needs systems
Regardless of their size, your design firms require a set of systems that provide a defined series of workflows and decision-making processes. These can be informal or formal systems that have been developed over time, but often not documented. Some designers argue that systems hinder creative freedom and impose too many limitations on design outcomes. […]
Activation to greater green spaces
I wrote this op-ed as I had started to see many new projects that are largely “activation” within cities rather than addressing the environmental issues. More and more public spaces are starting to look similar to commercial and branded spaces, focusing on hardscape design, an art piece, a complex architectural structure or a playground. These […]