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Creating the right marketing material for the China market

Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market. Lets start with the bad Too smaller size font for Chinese text – […]

Where do you set the bar?

I was reading Seth Godin’s post – Bar gymnastics about people who set a easy standard to meet but don’t wish to  push the bar higher due to the effort required.  A thought came to me whilst reading the Seth’s post that we often don’t raise the bar because there is no instant gratification, you need to […]

Sustainable Landscape Architecture Part 3: Can Technology & Materials create Sustainable Landscape Architecture?

In our previous two parts of the this series I have explored the my definition of sustainability and discussed whether green landscape = sustainable landscape architecture. The next subject of the Sustainable landscape architecture series is Can Techonology and Materials create Sustainable Landscape Architecture? When referring to technology and materials I am thinking about the […]