Businesses are treating social media like a webpage in the mid-1990’s

Social media is currently in the same place webpages where in the mid-1990’s where businesses where putting up their business webpage and expecting people to come and start buying. It wasn’t until businesses realised they needed to promote their website and integrate it with their existing marketing that their webpages started generating emails, calls and …

Shanghai starts promoting Precast Concrete in Construction

Nearly every building, landscape and piece of construction in China uses insitu concrete (on-site poured) concrete. There are many issues with on-site concrete include Pollution: On site pollution, waste, noise, trucks, on-site mixers, soil compaction, water pollution Inefficient Usage: Concrete goes off (bad) quickly if not used within 20-30 minutes, transport needs to be fast …

Social (Media) – How to formulate your strategy

Today on twitter I saw a link to Design Victoria Social Media Breakfast presentation slides. It is probably the best set of slides I have seen on how, what, why of formulating a social (media) strategy for small to medium (SME) business. Design Victoria Social Media Breakfast View more presentations from Emily Doig/social media daily

Social Infographic – Facebook vs twitter

Digital Surgeons recently posted an infographic – Facebook vs Twitter.┬áThe most interesting data is the differences between Age Group, Education, mobile logins and brand followers. Both sets of users(fb and twitter) have a low percentage of brand following, however it would be interesting to see the data on word of mouth/mentions of brands that occurs …