What’s in a name? Companies that use country of origin to become ‘international’

There is a growing number of landscape firms in China, some are foreign, some local and many a mix (often referred to as sino-american or sino-australia, etc). The company names are interesting to read some a very simple and aimed at a certain market, others keep their name from abroad or just create a literal […]

Improve tourism development through holistic design

In China, government and developers are looking more and more towards tourism development to captialise on the growing market of middle class Chinese who travel across China on national holidays. They are seeking new places, different cultures, different food and new experiences to remember for years to come. The current developments they are visiting are […]

Landscape architecture in China needs to become more professional

I have been working in China for over 6 years as a landscape architect and there are many differences in comparison to Australia and Canada where I have worked before including size of the project, speed of design and the materials used (some good some bad). But the biggest difference that strikes me about the […]

Creating the right marketing material for the China market

Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market. Lets start with the bad Too smaller size font for Chinese text – […]