I have been publishing a magazine (WLA) for the last 6 years it has been a labour of love. There is no money in self-publishing especially in the field of landscape architecture which is a niche of a niche.
Publishing is very much a rollercoaster of emotions, first you send out the call and the emails for submissions and sometimes it is wave after wave of great projects and others times there are extremes in quality of landscape projects.
After the initial review, the first cut of projects and then the final selection it is time to start the creative process of laying out the projects and often some projects flow easily onto the page and others it is hard to make them work and you end up with several drafts before you get to the best possible layout.
You think that you’re almost there but then comes the proofing, the checking, the errors and omissions and it’s off to the press(or pdf maker) and you get all excited and you send it out into the word and within minutes of the submitters receiving it you will get the next round of errors and omissions and rush to redo and republish.
It is definitely a rollercoaster of emotions and sometimes it is worth it and other you feel a little downcast as it doesn’t sell. But you have little time to rest as the next round of submissions have already started hitting your inbox weeks ago and its time to start all over again.