Design firms thrive or falter based on their ability to attract new clients or secure projects from existing ones. All design firms require the ability to market their business to potential clients. Marketing is more than just sales, websites, and social media; it requires a planned approach. The following provides a few tips on how […]
Reviving Landscape Architecture: Attracting New Students
Article by Damian Holmes, Founder & Editor of World Landscape Architecture Recent years have shown an anecdotal decline in landscape architecture enrollments, influenced by factors such as economic downturns, rising educational costs, and opportunities in the digital economy. While these trends impact the field, it’s crucial to take steps to attract more students. Increase Awareness […]
Why your design business needs systems
Regardless of their size, your design firms require a set of systems that provide a defined series of workflows and decision-making processes. These can be informal or formal systems that have been developed over time, but often not documented. Some designers argue that systems hinder creative freedom and impose too many limitations on design outcomes. […]
Expanding your design firm beyond your market
As design firms grow, their ambitions also expand. Initially, they focus on local projects and specific types of design. However, over time, they begin to explore new markets, take on different project types, and face new challenges that push the boundaries of their creativity and capabilities. Recently, adapting to slowing geographical markets and shifting trends […]
Comprehensive Guide to Design Reviews in Landscape Architecture: Types, Strategies, and Best Practices
Design reviews are an effective way to enhance design quality and develop the best possible solution for a given problem. Different reviews can be conducted throughout the design process, including those carried out by design firms, clients, consultants, independent experts, or the community. Each of these approaches can offer valuable insights to improve the design […]